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McNellie's Restaurant Group
Guide to Social Success
PROBLEM
McNellie’s Restaurant Group aimed to expand its reach and engagement in Tulsa and beyond, seeking a creative way to promote their brands without relying solely on traditional marketing. The challenge was to engage local food enthusiasts and attract new customers.
SOLUTION
The @TulsaEatsHere TikTok account was created as a community-driven food guide, featuring McNellie’s brands and popular Tulsa spots. By leveraging User-Generated Content (UGC), we built authenticity and organically expanded reach, boosting local engagement and increasing visibility beyond Tulsa.
404K
POST VIEWERS
10k
POST LIKES
25%
GROWTH ON SOCIAL PLATFORMS
ALL PROJECTS
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